Pan-African Influencer Marketing

We connect tech & AI brands with
Africa's most trusted creators.

10M+ reach. 10+ countries. Fully managed campaigns. One brief reaches the continent.

Book a discovery call → View packages
10M+
Combined Reach
10+
African Countries
30+
Curated Creators
8+
Platforms
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Active on
X / Twitter YouTube TikTok Instagram LinkedIn Newsletters
The African Opportunity

Africa is not a future market.
It is the market, right now.

With 1.4 billion people, the world's youngest population, and the fastest-growing internet economy, Africa represents the last truly untapped frontier for tech and AI companies. The brands that arrive early own the conversation for a generation.

1.4B
Total population
UN
70%
Under 35 years old
African Dev Bank
615M
Active internet users
DataReportal
$180B
Digital economy by 2026
Google/IFC
45%
Daily social media use (15-35)
Statista
#1
Fastest mobile internet growth
GSMA
Why Influencer Marketing in Africa

Africans trust people,
not billboards.

Traditional advertising underperforms in Africa. Ad-blockers are rampant, trust in institutions is low, and audiences are deeply community-oriented. A peer recommendation from a trusted creator voice cuts through where banners cannot.

🤝

Trust is the currency

A recommendation from a creator carries the same weight as advice from a close friend.

📱

Social is the homepage

Social media is where Africans discover products, read reviews, and make purchase decisions.

🌍

Context is everything

A campaign that works in London will fail in Lagos without localisation. We handle that.

⚡

AI curiosity is peaking

African professionals are actively seeking AI tools — our audiences want to be informed.

📈

Early mover advantage

Brands investing today will be the default choice when purchasing power scales.

💰

Cost-efficient reach

Reach highly engaged audiences for a fraction of Western market costs.

Why Propl Africa

What makes us different.

African-built

Not a Western agency with an "Africa desk." We are on the ground.

Curated, not scraped

Every creator is personally vetted. No inflated numbers.

Tech & AI specialists

Our entire network focuses on tech, data, AI, and business content.

Pan-African reach

One brief. 10+ markets. One point of access to the entire continent.

Process

How a Propl campaign
comes together.

We handle everything. You brief us. We manage creator selection, scripting, publishing, and reporting. One contact. Zero chaos.

01 ——

Discovery call

We learn your product, target market, and campaign goal.

02 ——

Creator matching

We select creators based on audience fit and engagement quality.

03 ——

Brief & approval

You approve deliverables before anything goes live.

04 ——

Creation & publishing

Creators produce authentic content across agreed platforms.

05 ——

Reporting

Detailed report: reach, engagement, and qualitative feedback.

Campaign Packages

Flexible packages for
every campaign goal.

All packages are fully managed. Custom campaigns and retainers available.

Starter
Market Entry
$1,500
per campaign
  • 3 creators, 2 markets
  • X + one additional platform
  • Basic performance report
  • 1–2 week delivery
Get started
Most popular
Growth
$4,000
per campaign
  • 7 creators, 4 markets
  • Multi-platform: X, IG, TikTok
  • Detailed analytics report
  • 2–3 week delivery
Get started
Enterprise
Pan-African
$10K+
per campaign
  • 15+ creators, 8+ markets
  • All platforms including YouTube
  • Full attribution reporting
  • Ongoing retainer available
Get started
Trusted by leading brands

What our clients say.

"Propl Africa understood exactly what we needed. They matched us with creators who actually knew our space, not just anyone with followers."
— Samuel A.
Head of Growth, AI Startup
"We needed to launch in Nigeria and Kenya quickly. Propl handled everything; from creator briefs to content approval. We're planning our next campaign."
— Kofi M.
CMO, SaaS Company
"The engagement rates exceeded our targets by 3x. Propl's understanding of the local market is unmatched."
— Nneka O.
Brand Director, Fintech
Case Study

Real results from a
recent campaign.

SaaS company enters Nigeria & Kenya

A B2B SaaS brand wanted to build awareness among tech professionals in two key markets. Propl Africa ran a 5-week campaign with 6 creators across X, LinkedIn, and YouTube.

2.3M
Impressions
8.2%
Engagement rate
12K+
Link clicks
4.8x
ROAS
"Propl Africa delivered exactly what they promised: authentic reach with the right audience. We've already signed a retainer for Q3."
Get Started

Ready to reach Africa's
tech generation?

Book a 30-minute discovery call. We'll share creator profiles, case studies, and a custom proposal. No commitment required.

Email
hello@propl.africa
Response time
Within 24 hours
Based in
Lagos, Nigeria 🇳🇬

We respond to every enquiry within 24 hours.

FAQ

Questions? We've got answers.

How is Propl Africa different from other agencies?
We are the only agency focused exclusively on tech and AI brands entering Africa. We're African-built, on the ground, and every creator is personally vetted.
How quickly can a campaign launch?
From signed agreement to first post: typically 2-3 weeks for standard campaigns, 1 week for expedited requests.
What markets do you cover?
Nigeria, Kenya, South Africa, Ghana, Rwanda, Uganda, Tanzania, Zambia, and growing.
Do I get to see creator profiles before committing?
Yes. After a discovery call, we share anonymized creator profiles with audience demographics and sample content.
What happens after I submit the form?
Someone from our team will email you within 24 hours to schedule a 30-minute discovery call.